Supply and demand. In the case of bread, the dominant position of Gardenia is currently being questioned due to the company-linked with a Malay-crony. The blogsphere simple solution is to use consumer power and shift their demand to Massimo, a new brand that is related to a Chinese-crony.
You can find the news report on this here:
An argument on choosing between Gardenia and Massimo don't make sense since both are produced by cronies. http://maddruid.com/?p=9610
I would like to add another dimension to the argument.
The supply of bread in Malaysia can be broken down further. Both Gardenia,High5 and Massimo are among big firms catering to 27 million consumer's demand for bread. They have huge distribution networks, better R&D department and able to respond to demand quickly. At the same time, there also exist chains of bakeries like King's Confectionery, Baker's Cottage and Berry's. The bottom of this pyramid is countless of small bakeries and pastries shops (including the mamak roti).
Assuming the Malaysian are rational in general, they consume bread that yield the highest satisfaction. Considering the huge market dominance of Gardenia, it is rational for it to be the best bread brand.
However the act to boycott a brand and switch to another brand due to political and race reasons is an irrational choice. So I'm suggestion another irrational solution.
Buy breads produced by smaller firms (including bakery chains).
If there is a small bakery nearby, visit them and buy their bread. Trust me they need your money more than Tradewinds Group or Federal Flour Mills (FMM). I've seen too many small bakeries that went under. If your taste don't mix well with the bread being sold, don't walk away and revert back to big brands bread. Work with the them to improve their bread quality.
When everything else fails, bake your own bread.
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